Website design for a purpose built indoor cattery
The Scratching Post was loving started by Kathryn whi is a qualified veterinary nurse. She primarily runs the cattery with her husband Jeremy, their three children and two cats George and Daisy. It was their dream for many years to run a small personalised cattery.
The customer
The Scratching Post
Services
Website design
UI design
CMS website build
SEO
The brief
The Scratching Post and I met while they were in the process of physically building the cattery itself, the build was underway and they were keen to start a digital presence ahead of their opening date so they could start building the brand and bringing in some bookings through the website. They had a logo that had been drawn for them by a friend which was great, so with that in hand we headed off to start a digital presence for The Scratching Post. Kath and the team provide a really personal experience so they were keen to advertise their prices online but not take booking through the website at this point so they could get to know their customers while booking. It was key to the design and build that the personal service was reflected through the website to help customers know their furry friends are in good hands.
The result
I worked with Kath and Jeremy to decide on the key page structure needed to showcase the cattery, honestly working with so many pictures of cute cats was an absolute dream! I designed a built a responsive website in plenty of time for their summer opening date and the website has delivered a steady stream of customers ever since. The Scratching Post offer a very personal service and the website reflects that through it’s warm colours and heavily visual content.
Andrew Cox Design Company