Lemon Shaker Music is a startup based in Bath aiming to provide low cost online music lesson to young people. Started by the dynamic duo of a videographer and a musician they can provide video based lessons through their website for an affordable monthly subscription cost.
The customer
Lemon Shaker Music
Services
Logo design
Graphic design
Visual strategy
Lemon Shaker is new player in the music education market and they wanted my help to get started on their journey. First step on the road was to create their visual identity in the form of their logo, colour palette and brand typography. As the brand and the future website will be aimed and mostly used by young people we we’re looking to create something playful and colourful to make sure the brand conveyed the fun they we’re going to have learning with Lemon Shaker. The team at Lemon Shaker had based the name around the percussion instrument of the same name so that was key element for the logo design.
As most good things do we started with a coffee, the three of us got together over a cup of the good stuff in Bath and started talking through their ideas behind the company and what brought them to where they are now. We got to know each other, the motivation behind what they were looking to do and what their goals we’re for the brand and the company itself.
We then got stuck into some sketching, I absolutely love to draw with customers, it’s such a brilliant way to see whats in everyones mind and start understand the parallels between their various ideas and start to add my own expertise into the mix. We spent some time drawing through various ideas for how the logo could take shape, this continued exploring a whole idea around John Lemon.
We decided together on the strongest ideas and I took these away to start working them up into some concepts I could then pitch back to them, this project had a real wealth of ideas as the subject matter was really rich. Integrating some bold colours, fun typography and the potential of some character design in the future made for a wealth of options for the team to choose from, some of these you can see below.
I presented the ideas back to them, we made a few amendments and boom Lemon Shaker Music had a visual identity.
We ended the project with a strong, simple logo that had the right amount of personality without being too busy. This helped the team move forward in their discussions with potential investors and users of the platform. With the physical element of learning an instrument with Lemon Shaker it was key that the brand transversed the screen and had a footing in the physical world so we were able to create a logo that could be used across various merch the could be sent to new subscribers. We also started progressing the character design ideas into a set of stickers that would be awarded both digitally and physically to students as they moved through their course.
Andrew Cox Design Company