Website design Marketing support SEO Email marketing
While I was working at Cloud Direct as Digital Marketing Manager I took on various jobs in the marketing department, I was responsible for designing and building the website, which at the time was built into the Modx CMS. We had a good development process using Modx Cloud hosting platform to have a dev version of the website where we could build and test changes before we rolled them out into the live environment. The main goal of the website was as a lead generation machine, so we had tracking set up in Google Analytics and MOZ SEO to see how we were tracking on that goal. While designing out the website I included custom vector illustrations an UI icons to help guide users through the process or to represent specific services.
Alongside the website I would design and build automated marketing campaigns in Eloqua, these would run integrated with the website so we could understand users engagement with website content and send them targeted email campaigns.
As the in house designer I also worked on numerous printed materials to support marketing efforts or events.
Andrew Cox Design Company